Content Creator / Copywriter

Content Creator / Copywriter (Social & Commercial) — Scorp Marketing

Work Type: Full-time (Online / Hybrid) Location: Remote with hybrid availability (as needed) Level: Mid–Senior Department: Creative / Content Reports to: Creative Director / Head of Marketing

Role Summary

Scorp Marketing is hiring a Content Creator / Copywriter who can turn strategy into words—and words into content that people stop for, trust, and act on. This role sits at the center of our creative production: you will write high-performing copy for social and paid campaigns, generate ad ideas and social design concepts, and translate those ideas into clear briefs that our designers and video team can execute fast.

We’re looking for a writer who thinks like a marketer and creates like a creative partner: someone who understands brand voice, human psychology, platform behavior—and can ship consistently under pressure.

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What You Will Own

1) Ad Ideation & Social Creative Concepts (Core Responsibility)

* Generate ad concepts and creative angles for campaigns: hooks, offers, pain points, objections, proof ideas, and narrative structures. * Create social media design concepts: post ideas, carousel storylines, story/Reels concepts, and visual-first content themes (what the designer should create and why). * Write clear creative briefs for designers and video editors, including: * concept, key message, structure, on-screen text, CTA, required visuals, formats, and deliverables * Build variant sets for testing (10–30 variations): different hooks, headlines, CTAs, and angles for the same campaign. * Participate in creative reviews to ensure ideas are executed correctly and remain aligned with campaign goals.

2) Copy That Converts (and Still Sounds Human)

* Write copy for paid ads (Meta, TikTok, YouTube, Google, LinkedIn when needed), including: * hooks, primary text, headlines, offers, CTAs, and objection-handling lines * Write short-form video scripts and voiceover text (UGC style, brand voice, direct response). * Write social captions, on-screen text, thumbnails copy, and tagline options. * Create website/landing page copy when needed: benefits, proof, FAQs, CTAs, sections. * Build and maintain “copy libraries” that speed production: * hook bank, CTA bank, proof lines, objections, offer frames, headlines

3) Content Systems (Not Random Posting)

* Develop content pillars and scalable content series that can be produced weekly. * Build and manage a content calendar aligned to business goals and campaigns (weekly/monthly). * Convert strategy into structured content plans: * audience, intent, angle, format, platform, deliverables, success metrics * Ensure content stays consistent with brand voice, visual direction, and campaign priorities.

4) Creative Collaboration & Execution Support

* Work closely with the Art Director, Designers, Video Editor, and AI Video creators so copy and visuals feel like one idea. * Support creators with direction on how copy should appear in motion: * pacing of on-screen text, captions, transitions, end cards, retention structure * Review drafts and rough cuts, provide clear feedback, and help reduce revision cycles through better briefs and clearer copy.

5) Research, Insight & Brand Voice

* Research competitors, trends, audience pain points, and market language to sharpen messaging. * Maintain and evolve brand voice guidelines (tone, style rules, vocabulary, do/don’t). * Ensure messaging is consistent across channels and client accounts, and stays commercially safe and accurate.

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What Success Looks Like (First 90 Days)

* You ship strong hooks/copy/scripts weekly with consistent quality. * You build a working content calendar and repeatable content series. * You produce clear creative briefs that reduce back-and-forth and improve delivery speed. * You build useful copy systems (hook/angle/CTA libraries) that improve production output.

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Required Skills & Experience

* 3–7+ years writing content/copy for marketing, ads, or brand campaigns (agency experience is a plus). * Strong understanding of TikTok/Reels/Shorts behavior: attention, pacing, language, and retention. * Ability to write in different tones: direct response, premium brand, playful, technical—without sounding generic. * Strong marketing fundamentals: audience insight, positioning, persuasion, offers, proof, objections. * Clear communicator and fast collaborator who can work with creative teams.

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Non-Negotiable Working Style

Work Pace & Pressure (Required)

* Comfortable in a high-demand environment with narrow timelines and frequent shipping. * Able to work under pressure and deliver consistently. * During peak delivery periods, time off may be limited.

Feedback & Revisions (Required)

* Comfortable with direct feedback and multiple revision rounds. * Able to iterate quickly without losing strategic clarity.

Quality Standards (Required)

* Strong attention to detail and accuracy. * Self-QA before submission: grammar, clarity, brand voice, factual accuracy, CTA strength.

File Discipline (Required)

* Maintain clean organization for: * briefs, calendars, copy docs, versions, approvals, and final deliverables * Proper naming/versioning so work is easy to track and hand off.

Tool Adaptability (Required)

* Tools and trends change constantly. You must adapt quickly while keeping quality stable.

Confidentiality (Required)

* NDA required. No sharing client work, internal docs, or unreleased content.

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Tools You Should Be Comfortable With

* Google Docs/Sheets (or Notion) for calendars, briefs, and copy libraries * Collaboration tools (Teams, Drive) * Optional: AI writing assistants (used responsibly and edited heavily)

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Nice to Have

* Experience with agency clients, service businesses, SaaS, or e-commerce. * Experience writing UGC ad scripts and performance creative variants. * Understanding of creative testing frameworks (angles, variants, iteration). * Basic CRO/landing page experience.

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How to Apply

Please send:

1. Portfolio (links or PDFs) with real examples: ad copy, scripts, captions, landing pages, email copy (if available) 2. 3–5 best pieces + a short note on the objective and outcome (if available) 3. A short paragraph: “What makes short-form content perform today—and why?”